Category: Quality Management

Importance of building Quality Culture

“The 1960s and 1970s brought a dawning realization that market share is key to company’s growth and profitability. The 1980s have shown just as clearly that one factor above all others- Quality- drives market share.” – Buzzell and Gale (The PIMS Principles) A study by Kevin B Hendricks and Vinod R Singhal in 1997 titled